Brand Design for New Development in Daytona

The Space Square logo was designed using bold, clean geometry with variations that feel consistent but provide the flexibility to work well in many contexts and scales. The square references the name while providing a “frame” that allows the logo to play a secondary role to important visual information. Latests plans for this exciting development project include a logo graphic on the roof of the building that will be visible from space.

Space Square is a former shopping complex currently being redeveloped into the new home of some of the most innovative companies and institutions in the space industry. Early in the process, we were brought on board to help create a brand concept to build recognition and enthusiasm for the project for investors and potential tenants in the space community.

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